Rundholz spring/summer 2013

There is a common belief that sees fashion as suitable only for young people. Mature women are deliberately overlooked, and even when part of the system, such as great journalists or editors, are somehow outsiders, reporters of a style that is considered no more good for their age. It’s rare to find a brand that produces garments designed for women of a certain age, and it’s even rarer to find someone who decides to entrust their image to no longer young models. Rundholz for the spring/summer 2013 lookbook, choses nine different women, with different colors, different physical characteristics and, above all, different age: a way to state with confidence that their creations are really aimed at real women, whether thin or with curves, young or with the face marked by a few wrinkles. A series of deconstructed garments, with a boho and boysh feel, which distort the rules of femininity proposing soft shapes and original lengths. Loose pants just below the knee, oversized blazers and overlapping layers that gently dress the body, caressing forms in an embrace of fabric.