Designomat design distributor

Designomat is an old cigarettes distributor that has been converted to a distributor of design objetcs. How does it work? By inserting 6 euros you can choose between 10 different objects made by 10 different artists. The idea is born from the duo Marlen Groher and Dinda Reumer, with the goal of creating a platform for young designers. The first edition dates back to 2010. Each single designer creates his object, reproducing it in 100 units.