Human Potential spring/summer 2012

I kept an eye at Human Potential for a while, waiting for their new collection to come out, to show it to you. A relatively young brand, founded in 2008 by South Korean designers Dowon Kim and YK Rebekah Kim. Initially, the brand started to gain attention for the leggings and t-shirts that the two designers created, with careful attention to detail, under the motto of “Quality Before Quantity”. After being at the trade show Bread & Butter in Berlin in 2009, they started in 2011 to export to Hong Kong, China and Japan, as well as being present on online store that ship worldwide. Of the simple tees and leggings of the beginning they kept the clean, minimalist silhouettes, which are enriched with big volumes, superpositions of skirts to pants and perfecto vests. The hallmark of the collection are definitely prints on all clothing. I leave you with pictures of some of my favorite pieces, and you can see the entire collection at the shop section of their site or here.