Two guys, an idea as simple as ambitious, and a common mission: helping people to stop hiding behind brands. It isn’t the brand that you wear that characterize you, it’s time to put yourself at the center of your life. A catchy concept, expressed in an equally attractive object: (kno)name, a watch with clean design, without logos (the brand is deliberately put under the dial) with a rubber strap available in ten different colors. So far, everything (almost) normal. The peculiarity lies in the mirror dial that reflects your image, because it’s to you that this object is direct, you are the focus of the entire project. And then you can also check out your makeup … To read the time, simply push the button on the side of the dial, and the numbers will light up in red LED lights. (kno)name mirror-watches are on sale at the shop section of the website from 40 dollars.