Jungle of the road

The streets of our cities are often compared to the jungle, as full of dangers, people who, driving their vehicles, don’t comply with road signs, risking accidents with incorrect behavior that endangers their lives and those of others. This is exactly the scenario that the advertising agency Smart Inc. represents in the new advertising campaign entitled “Algunos hacen de la calle una selva”, composed of three advertising posters featuring cute as well edited pictures, which show three typical jungle animals (a short-tempered gorilla, a fashion giraffe and a chatterbox, rhinoceros), all while riding a scooter and busy to play the most peculiar actions, created to promote the offer of Yamaha Costa Rica, which gifts lessons and courses in safe driving to anyone who buy a new motorcycle.