Hands like bombs

A campaign to raise awareness, assist, encourage victims to report abuses and to stem the surprising growth of domestic violence in the metropolitan area of Milwaukee, before it’s too late. The agency Cramer-Krasselt created and implemented for Sojourner Family Peace Center, the advertising campaign: “The longer you wait, the deadlier abuse gets”, a slogan associated with images, graphics that blend into a visual comparison, hands to bombs ready to explode, simple symbols that evoke and convey a message as clear as disconcerting and unpleasant.