Recently, low cost seems to be the new frontier of fashion. The economic crisis that surrounds us does not seem willing to leave very soon, and also the big fashion maisons have to deal with all this,while big low cost chains multiply, offering trendy items at affordable prices, unfortunately sometimes at the expense of quality. But how can independent lables, lesser-known than big names but with prices still mid-high, defend themselves? The London brand Goodone, who works with eco-sustainable methods, has launched in recent days its a basic line that, while maintaining the characteristics of style and ecological sustainability of the brand, offers lower prices, very affordable. Personally, I really like the collection, as well as the lookbook, excellent source of inspiration for summer outfits that I might call “effortlessly chic”. Goodone Basics collection is available on the web site or at authorized dealers.