Edyta Jermacz fall/winter 2011

At first glance, Selektornia confused me a bit. In fact, two different collections appeared, presumably created by two different designers. And I say presumably, because the website is almost entirely in Polish, and information is scarce. But the project is really interesting and deserves to be shared, so I decided to contact the designers to find out more. Edyta Jermacz answers me, and with a contagious enthusiasm explains the project and her collection. Selektornia is a collective created by her and by Magda Hasiak about three years ago. At first, the two signed a common collection, but over time their style became more defined and the collections larger and lerger. So for fall/winter 2011 they decided to create two distinct lines always under the name Selektornia. And these two lines are so different but both so interesting that I decided to present them separately. The first one is “Klu” by Edyta Jermacz, which tells me that for her creating means to make people, even if only one person, fall in love with her clothes. And I think that she’s not far from succeeding. A minimal collection, based on geometric lines and loose and unstructured pieces. It’s completely unisex, which means that, at least in the imagination of Edyta, each garment can be worn by men or women, including skirts. The garments created are designed to be mixed with each other at will, without creating pre-defined combinations, but leaving the wearer free will. If you need for inspiration, however, there’s always the lookbook, made by photographer Krzysztof Adamek, with the participation of make-up artist Paulina Kurowiak and models Filip Krevet Jankowski and Beata Paluszkiewicz.