Eram. You would be crazy to spend more

Curious, creative and very bizarre stories told in the advertising campaign designed by French agency “Les Ateliers Devarrieux” to promote the line of shoes sold by the company Éram.
… “The assistant slept with the photographer, the model with the casting director and the creative with the client. All that for a pair of €49.90 booties. Éram. You would be crazy to spend more.” …
… “The photographer asked for a fortune. The model is on antidepressants. The stylist is pretending to be gay. All that for a pair of €49.90 booties. Éram. You would be crazy to spend more.” …
… “The photographer wanted fur. The model protested by posing naked. The stylist said: “What about Chapka?” All that for a pair of €49.90 booties. Éram. You would be crazy to spend more.” …